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August 11, 2013
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Lexus IS contest by DLDigital Lexus IS contest by DLDigital
Subtle, sleek, and smart; like a pearl in the deep, this sport model of the the Lexus 2014 IS 250 F grabs the attention of the discerning eye.

This was possibly one of the most difficult challenges I've ever approached as an artist. I was tasked to work within a set visual characteristics unique to a brand, yet accentuate the originality and flow of the initial design. Furthermore, the modifications must be realistic and manageable for VIP Auto Salon to build in a 10-week time-frame. For me, these constraints opened up the framework for boundless creativity. This particular design went through so many different iterations over the course of the contest and is the result of layers upon layers being built over one another. It has been an enjoyable and thorough project.

In order to arrive at this design, I researched the Lexus Luxury brand extensively; as a result, I've come to appreciate the design of Lexus automobiles. Their image now stands out on the street and in my mind.

Design Notes:
- The rim and door handles were taken from the "Five Axis" model contained within the pack and modified
- Photo assets were used from the asset pack and extracted to create the three perspectives
:iconcorradomr2:
corradoMR2 Featured By Owner Aug 17, 2013
Interesting take.  Mitsubishi EVO possibly as an inspiration? Good luck.
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:icondldigital:
DLDigital Featured By Owner Aug 18, 2013   Digital Artist
Thanks, hahaha. Now that you mention it, I'm looking at the EVO and can see quite a bit of similarity!
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